805% increase in clickthrough rate with SECUREWORLD email copy
In May, Seattle Pacific University sent an email promoting new cybersecurity and data analytics programs to SecureWorld's mailing list, but their first email didn't have the effect they were hoping for. In July, SPU made another attempt to boost inbound leads - this time, with Briana's help.
With the new copy, SPU received a whopping 600% increase in clickthroughs, (or an 805% increase in clickthrough rate) for the second email.
In other words, the new copy generated roughly seven times the number of clickthroughs, with the percentage of clickthroughs per open being 9.05 times higher than the first email.