RESULT - The Ghostbusters film grossed more than $228 million in theaters worldwide and Sony Pictures Entertainment received 15% of more than $1.4 million from branded merchandise royalties.
Distributed 7,500 Ghostbusters bobbleheads to more than 40K stadium attendees
Created 2.3 million toys for Kellogg’s cereal boxes, and back-to-school merchandise for more than 3,000 Walmart stores nationwide
Produced 1,000 Ghostbusters products for participating state lotteries and casinos
Increased brand exposure to nearly 20,000 tradeshow attendees
SERVICES UTILIZED - Entertainment Marketing, Program Management, Event & Tradeshow Solutions, Sponsorship Activation, In-Store / POS POP
TESTIMONAIL/VOC - "BDA has been an integral part of our Ghostbusters property launch from the Kelloggs's pack-in to the WAlmart merchandising display. We look to them to extend out property in traditional channels as well as new ones, delivering every time." - Mark Caplan, Senior VP, Global Consumer Products, Sony Pictures Entertainment.
*All content and photos are used with express permission from the BDA marketing department.