Disruptive Retail Displays Increase Beer Sales & Generate Social Buzz - CASE STUDY
CHALLENGE - International producer of wine, beer, and spirits, Constellation Brands, enlisted BDA to help Corona target a new demographic - football fans – with a storefront-worthy display for football season. Deliverables requested:
Design a display enhancer to promote Corona during one of the top beer selling periods of the year
Incite social media to promote brand awareness with an unexpected retail display
Create and distribute merchandise efficiently, in time to secure promotional floor space at beer distributors across the country
ACTION - BDA leveraged its in-house design and supply chain management expertise to execute a disruptive display enhancer featuring Corona’s spokesperson and respected NFL representative, Coach Jon Gruden.
Secured approval to use the likeness of Coach Jon Gruden
Designed and developed a picture- worthy 4-foot Gruden bobblehead and 7” minis for prizes and giveaways
Distributed more than 4,420 4-foot and 15,000 7-inch bobbleheads utilizinga vast national infrastructure
RESULT - The army of 4-foot Jon Gruden bobbleheads across the nation helped increase beer sales and market share for Constellation Brands.
Gruden bobbleheads were distributed to more than 4,000 retail stores one month prior to fall football promotions
Social media erupted with images of the bobblehead displays, promoting Corona brand awareness
BDA saved Constellation Brands more than 50% in shipping costs by distributing from eight different ports