Major League Soccer All-Star game [case study]

Large Scale Project Management Saves Time & Creates Buzz


CHALLENGE - Major League Soccer (MLS) entrusted BDA with brand management of fan giveaways, apparel, and sponsorship activation items in celebration of the 20th Anniversary All-Star Game in Denver. Deliverables requested:

  • Design, produce, and deliver branded fan giveaways with on-time, error-free results

  • Manage fulfillment and distribution of gameday apparel for staff and volunteers

  • Thank VIP sponsors with a memorable, high-end merchandise experience

ACTION - BDA managed the supply chain process of MLS merchandise from design to delivery, creating a commemorative brand experience for attendees.

  • Developed 21,400 branded items, including Solo cups, cookies, napkins, mason jars, lapel pins, pillows, and beach balls

  • Revolutionized uniform apparel fulfillment with complete kits sorted by job type, color, and size

  • Coordinated an exclusive mobile Ray-Ban sunglasses experience and giveaway for VIPs

RESULT - The management of large-scale promotional event merchandise by BDA saved time for the MLS Event Management team and generated hype among fans, partners, and VIPs

  • Generated buss and corporate recognition with giveaway items

  • Increased gameday efficiency with apparel kitting and value added services for ushers, volunteers, and media personnel

  • Left a lasting impression with VIPs who selected a total of 71 pairs of Ray-Ban sunglasses to take home

SERVICES UTILIZED: Event Management, Kitting / Value Added Services, Workwear & Uniforms, Fulfillment & Distribution, Sponsorship Activation



*All content and photos are used with the express permission of the BDA Inc. Marketing department.

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